Several other logo themes were explored in addition to the final 'Chef Hat' design. I felt a single block colour design was key in establishing a strong, confident and recognisable brand. This would also allow the design to be stamped onto food containers easily. I also experimented with culinary queues as well as the three 'C's found in the brand name.
Chef Chef Chef
Chef Chef Chef is an original concept in the takeaway food sector. By offering the most popular dishes from a variety of cuisines, it ensures there are indeed tasty choices for everyone. I was tasked with creating a logo and brand identity for this new venture and helping to apply this to marketing material.